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Digital Marketing

Advantages of using YouTube to enhance your business

  • July 21, 2021
  • 5 Mins Read

There used to be a time when a few posts on Facebook, Instagram, and Twitter would suffice to make an online presence for your brand. Now, creating a brand presence needs a lot more than that.

YouTube has long been a source of entertainment, but over a few years, it’s establishing itself as a crucial marketing tool. In fact, YouTube is used by more than half of all marketers as part of their marketing strategy. YouTube has almost two billion active users throughout the world. The platform is so comprehensive that it is available in 76 languages. Still hesitant about using YouTube to enhance your business? Here’s why you must leverage the power of YouTube to market your brand and business.

Grow Your Audience Internationally

One of the most significant advantages of using YouTube for business is that you have a larger audience. It provides content in the form of videos on a platform designed specifically for videos that attract new people who would never have seen or heard about your brand otherwise. Even if you only speak one language, you may use YouTube to reach a global audience by requesting subtitles in multiple languages.

You can also integrate closed-captions to broaden the range of people you may reach. This way, you can cater to people with a variety of needs.

Another way to promote your content is using annotations to link to various call-to-actions within your videos for:

  1. Additional videos
  2. Your website’s content
  3. Series of email auto-responders
  4. Offers available on goods and services

Tap Into YouTube’s Massive Audience

Because so many videos are watched every day and shared so quickly with a single link, if you build a YouTube account for your business, you may instantly tap into a vast hoard of prospective leads and consumers. You can easily reach your audience, and you can easily advertise on other people’s videos to make yourself even more noticeable. You can identify a group of people who will become your enthusiastic fans and customers on a video-streaming site like YouTube, but you must maintain an inbound approach, educate, and qualify your prospects.

Displaying Your Brand’s Personality

YouTube gives you the opportunity to add colour and movement to your company’s appearance. A coffee manufacturer, for example, can publish video footage from the point of origin of the beans and interviews with the people who choose the types they use, in addition to filming from coffee tasting events and video tutorials. This will help you show your brand, its tonality, and its personality to the audience.

Target Your Audience with AdWords for Video

You can obtain laser-focused access to your audience with Google AdWords for Video by advertising on content that your audience is more likely to view and search for. The most significant benefit of AdWords for Video is that you will only be charged for views that are actively engaged.  When a viewer sees your ad for at least 30 seconds, it is considered an engaged view. In other words, you will not be charged if your video ad is skipped.

The ability to build your audience through “earned views” is the most significant advantage of AdWords for Video. These views are completely free and are earned when someone watches your video ad and subsequently watches one or more videos on your YouTube channel during a seven-day period. When someone watches 2-4 videos on your YouTube channel, they are far more likely to subscribe to it.

Re-purpose Your Content

You can repurpose material you’ve already made by using YouTube for business. This can save you a lot of time because you won’t need to do much further research unless you’re expanding on a previous piece.

Repurposing or expanding on the material you’ve already developed is an effective method of content marketing. It allows you to reach a new group of potential customers who will enjoy that type of content, as various individuals are drawn to different types of content about your product or services. YouTube allows you to be creative, you are not limited to creating simple videos and you can upload:

  1. Podcasts
  2. Presentations
  3. Recorded videos
  4. Testimonials
  5. Informational videos and more

Make money with AdSense

Regularly producing video material allows you to make money directly from your videos through Google’s AdSense for Video service. You can make money by enabling people to advertise on your videos while running AdWords ads. If a viewer clicks or watches ads on your video, you are paid 68% of the ad revenue.

When it comes to picking a suitable platform for video marketing and creating a brand presence, make sure you choose YouTube as it has multiple benefits to navigate the business cycle with utmost ease.