Digital Marketing

Digital Marketing Trends to Watch Out For in 2021

  • December 29, 2020
  • 6 Mins Read

A few years back, artificial intelligence and voice search engine optimization were in their nascent stages, and researchers were only fiddling with the thought of using these innovations in the field of digital marketing. Times have changed and every business today is looking forward to harp on these new-age marketing tools. Those who stick to the traditional ways of marketing will find it very difficult to stay relevant in this competitive and ever-evolving market! Let’s look at some of the most talked-about and ingenious digital marketing tips for 2021 that will help you give the necessary boost to your brand’s online presence. 

1. Artificial Intelligence

Artificial Intelligence has been used extensively across various industries to automate processes and bring in more convenience and precision. AI systems are poised to break all trends as they are much more cost-effective. They have the power to replace manpower and eliminate the possibilities of human errors as well. A growing number of businesses are now making the most of this new technology to analyze consumer behavior and search patterns. Statistics suggest that it’s going to increase global GDP by up to 14% by 2030.  AI leverages data-driven decision making and is implemented extensively for product recommendations, email personalization, content creation, and more. 


2. Programmatic Advertising

Managing and optimizing your advertising campaigns can become a tedious task when you do it manually. Programmatic Advertising automates your ad buying and helps you in reaching out to more relevant audiences with the help of real-time bidding. This improves efficiency, conversions, and lowers customer acquisition costs. These ads can be improvised and personalized depending on the lifestyle and behavior habits by analyzing customer data. Campaign budgets can be resourcefully utilized for the best-performing ads.


3. Chatbots

Going forward, Chatbots are going to be the game-changer to make customer interactions more personal in nature. Automated instant messaging will resolve queries promptly and track feedback in real-time, eliminating possibilities of untimely follow-ups. Moreover, they can be used to offer 24-hour customer service which is extremely important to build valuable relationships. Chatbots can take care of your standard responses so that you invest time in more important tasks like campaign optimization.     


4. Personalization

Nobody wants to waste their time online by looking at or skipping irrelevant ads, which is why every digital marketing agency is looking to display personalized ads based on consumer preferences and behaviour. This will become instrumental in filtering out quality leads for your business. The same goes for emails as well, the messaging needs to change and appeal to the target audience at a personal level. Suggesting products and services based on your customer’s persona will also be beneficial to drive sales and enhance profits. Some of the top brands are using customer data to personalize their buying experience.


5. Video Marketing

Video Marketing is going to make big waves in the next 10 years and is going to improve the conversion rates by a huge margin. Product videos help customers to make an informed decision. Apart from YouTube, there are other social media channels like Facebook, Instagram, Linked In, etc. through which you can engage your audience with a strategic video marketing plan. When everyone’s going mobile, videos offer a better way to present information or connect with your audience. Videos also improve organic search results to a great extent. Emails can include video thumbnails to increase the click-through rate. Videos can also be effectively used to present interviews and interesting brand videos. The use of text overlays and closed captions apart from the basic metadata will help in improving your YouTube SEO strategy.


6. Influencer Marketing

Influencer Marketing” is the new buzzword as it increases the reach of your campaign multiple folds. When a celebrity or a well-known personality with an impressive fanbase talks about your brand, people take note and you suddenly become popular. These strategies don’t look forced or preachy in any way and are more authentic in nature. People tend to trust their icons more than the brand itself which can play a major role to influence their decisions and improve ROI.


7. Voice Search

The increasing number of Voice Searches is forcing brands to evaluate their marketing strategies based on a new dimension and perspective. Smart Speakers are also becoming extremely popular in metropolitan cities. Voice Search strategies enhance the customer experience and build lasting relationships with them. You will have to consider keywords that are more conversational in nature. By optimizing Voice Search, you will also be improving brand awareness. 


8. Browser Push Notifications

The younger audience today prefers push notifications over reading a newsletter or emailer. They don’t like too many touchpoints while interacting with brands either. Push Notifications are getting more personal to create a bigger impact with better brand recall value. Emails and generic broadcast messages are usually neglected by customers.

Keeping a track of technological advancements is going to be crucial for building impactful marketing campaigns in the future.  Look out for these top 8 digital marketing trends in 2021 that will give you an upper edge over your competitors.


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