Facebook Ads vs. Google Ads: Which Should You Be Using?

  • March 4, 2023
  • 5 Mins Read

In today’s digital day and age, there are many mediums of advertising, out of which Facebook ads and Google AdWords are two of the most powerful platforms that can help deliver your marketing outcomes if used strategically. Both platforms have their unique features and strengths, and if their potential is explored in the right way, then one can achieve the desired results. Let’s understand the key differences and strengths of each platform so that you are in a better frame of mind to make an informed decision.


Advantages of Google Ads

Google is the biggest and most popular search engine which handles almost 40,000 searches every second. When you run a Google Ad, there is a scope for reaching out to a larger audience base. Moreover, the platform continually upgrades its search algorithm, offering users with accurate search results. That’s the reason why it becomes the go-to platform when it comes to intent-based advertising. Search Facebook ads and Google ads are both effective paid marketing platforms that can be utilized by various types of businesses to market their products and services to targeted audiences. Ads are more powerful as the customer has already made up his mind and knows exactly what he is looking for.

Secondly, Google relies on the quality and relevance of ads, making its bidding system, all the more reliable. The better the quality and relevance of ads, the lower the advertisers will have to bid for a particular keyword. Factors like click-through rate are also considered while evaluating the quality of any Google Ad.

Additional features like Ad extensions, social proofing, site links, location targeting, and user reviews make Google far more powerful than other online advertising platforms. Apart from textual ads, advertisers can also make use of high-resolution image ads and interactive map data to engage and attract their ideal customers. The Ads can also be customized based on the type of business and industry, making them more relevant. Google is also upgrading their features to give advertisers a wide range of format options to choose from. For example, Google Display ads help advertisers to display their ads on a wide network of websites, depending on interests and customer behaviour.


Advantages of Facebook ads

Facebook ads are ideal for advertisers who want to execute paid social ads to promote their products, offers or services. Although the platform is comparatively newer than Google, it has grown in popularity over the years. Today, Facebook Ads have become an integral part of any Ad Campaign. Facebook too has a growing base of active users, but instead of reaching out to the entire audience, the platform offers more focused targeting options to advertisers.

Based on the information that users share on their profiles, along with personal interests, ideologies and values, FB finds a way to micro-target the audience. Moreover, advertisers can also create lookalike audiences based on the common interests and tastes that different profiles share with each other. This makes the targeting even more accurate, which ultimately results in more conversions and relevant traffic. In a way, Facebook helps you reach out to your potential audience based on customer behaviour and interests, rather than reaching out to a large pool. It gives advertisers the power to reach out to a niche segment of the audience, which makes the ad more relevant to the audience.

Facebook ads are also more effective because of their visual appeal. Advertisers can make the best use of videos and static ads to attract the audience and drive action. Last but not the least, since Facebook allows advertisers to reach out to a targeted group based on behaviour and interests, the ROI is also better. Moreover, Facebook ads are far more inexpensive, considering the targeting options and reach it offers.


Google Ads vs Facebook Ads: Final Verdict

The answer is both platforms have their own strengths and key features, and hence they should be used meticulously in a complementing way for the best results. Moreover, both platforms are constantly evolving with new innovative features, making them all the more powerful.

Depending on the objectives of a marketing campaign, both platforms can be used in an optimal way. However, it is also important to maintain synergy in terms of marketing communication so that there is no disconnect when a user watches the same kind of ad on two different platforms. Moreover, both platforms give advertisers the option to retarget their audience intelligently and push conversions.

If you were to choose between Google Ads and Facebook Ads, the choice can be very difficult. But it is always better to have the right marketing mix to ensure you reach the desired goals. At BigTrunk, we run integrated marketing campaigns for some of the leading brands across industries. All the campaigns are strategically planned by using the best combination of advertising platforms to achieve the best ROI. Be it lead generation or brand awareness, if you are looking for the ideal platforms to execute your ad campaigns, get in touch with us today.


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