Social Media

Impact of social media on business

  • February 1, 2023
  • 4 Mins Read

The advantages of using social media for communication are clear: better customer service, higher sales, faster turnaround, greater brand recognition and loyalty, and heightened customer satisfaction. By leveraging the power of social media, businesses have the opportunity to provide more efficient and effective customer service, build stronger relationships with their customers, and generate more sales.

When social media first emerged, it was mainly used by individuals to share personal information and interests. Businesses had little involvement in this space. However, over time, businesses have become more active users of social media, which has changed the way they interact both internally and externally. Today, social media is a crucial communication tool for businesses and is essential for companies that wish to stay connected with their audiences. Many times, businesses themselves cannot handle their social media part, hence a social media services company can handle it with their domain expertise. Without investing in social media, businesses will miss out on valuable opportunities to reach customers.

Social media can be a valuable tool as it helps to build relationships with customers, get more loyalty and trust, and create a positive reputation which will draw more people in.

Although advertising on social media is a more generic approach to leveraging this platform, there are other ways that businesses can use social media to communicate with their customers. Here are how they got evolved:

Connect with customers:

Rather than focusing solely on making a sale, the current market emphasizes connecting with customers, building a relationship with them, and providing them with interesting content. Through this, companies can create a more meaningful bond with their customers and ensure that the customer is more likely to purchase from them in the future.

Marketing Campaigns:

In the past, promoting services and products and obtaining customer feedback took a great deal of time and effort. However, with the advent of social media, this process has been drastically sped up. Now, almost as soon as a marketing campaign is launched, customers are engaging with the brand. Moreover, social media gives businesses the ability to monitor and evaluate the success of their campaigns in real time.

Faster Decision-Making:

By connecting to customers through social media, businesses can provide more visualizations to customers, enabling them to make quicker decisions about whether to purchase a product or service from a particular brand. Whereas in the past, visualizations were typically limited to sharing a company logo or image, today, more personalized, and customized experiences are available to customers.

Constant Engagement

Social media offers your business 24×7 engagement. A glance at the two most popular platforms, Facebook, and Twitter, shows businesses sending out messages outside of regular working hours. Customers love these platforms because of the convenience of being able to reach out to businesses on their schedule – regardless of the time zone.

It is undeniable that smartphones have revolutionized the way businesses interact with their customers on social media. Thanks to these devices, customers no longer have to wait to get home and boot up their computers to read and respond to emails; they can do it right away from their smartphones or tablets. This newfound convenience has been capitalized on by many companies, providing them with a valuable source of engagement with their customers.


Social media has made the job of marketers much simpler. With the abundance of tools available, they can easily target a particular group of people and spread their message. By not utilizing social media, companies are practically invisible to their customers. A 360° social media agency in Mumbai like Big Trunk Communications can enable the visibility of your business to the right audience to drive higher engagement.

Enquire Now!!!