Facebook has witnessed many changes in the last few years. Its young users have declined, and revenue has nosedived and picked up.
Speaking on how Facebook advertisers can be wooed again, Akhil Nair, CEO, Big Trunk Communications says, “The two major aspects that could help drive advertisers back to Facebook are first, terms and conditions flexibility – help in doing business more easily and can attract potential…
Digitalization has become the new normal in the domain of marketing. It can be easily said that marketing has been redefined to a great extent over the past one-and-a-half decade. While digital marketing is the standard norm nowadays, brands are focusing on moment marketing to leverage or maximize digital touchpoints.
Since the advent of digitalization, businesses across the globe are growing exponentially and digital marketing has become a valuable tool for businesses of all sizes with fins and fangs. According to Expert Market Research, the Indian digital marketing sector is poised…
The purpose of the campaign has a great role to play in channel selection, says Akhil Nair, CEO of Big Trunk Communications. “For a B2B client, LinkedIn might be a relevant option, while for a B2C client, platforms like Instagram, YouTube, and Facebook would be favourable. While…
A brand without a purpose is like a body without a soul. For companies to mark their existence in this world full of brands, bringing up something new to the table is a definite need. It is safe to say that a brand with a purpose is expected to…
In the modern era, driven by technology, the adoption of machine learning is proliferating among businesses. While it enables firms to solve complex problems on the back of meaningful information derived from the careful segregation of raw data, machine learning has also proved its worth in…
With the changing landscape, businesses across the globe have embraced digital marketing as a tool to expand their online reach. Furthermore, it has become undeniable that in the modern-day business ecosystem, successful organizations require a large customer base and…
Remote working models work when there is a strong culture of mutual trust between employers and employees. It’s not a one-way game, CXOs tell Moneycontrol.
Undue advantage of WFH flexibility might result in a slowdown of the professional graph as the scope gets limited in transition, says Dinakar Menon, Business Head at digital marketing agency Big Trunk Communications.
Over time, consumer behavior has been changing due to several technological advancements, situations created by the pandemic, and access to the internet on a broader level. Now, they are habitual of being catered to with quality products and services with rich experience, which keeps repeating.
BigTrunk Communications has bagged the digital mandate for National Public School Banashankari (NPS).
This association aims to leverage the agency’s services to increase brand recall and carve a differentiated positioning for the school.
The agency will implement an effective digital marketing campaign…
The advent of 4G, introduction of smartphones and an increased internet penetration heralded the early signs of transition in the Indian retail ecosystem. But, even as technology changed the buying behavior of the customers, many operating firms still remained skeptical about undergoing a digital transformation.
Big Trunk Communications, a leading digital integrated marketing agency catering to a wide spectrum of businesses has bagged the Digital Marketing rights for Attero, one of India’s leading E-Waste recycling solution providers. The recent collaboration aims at executing effective 360-degree digital marketing strategies to create more brand awareness for the company.
BigTrunk Communication, a leading digital integrated marketing agency catering to a wide spectrum of businesses, has bagged the digital mandate for Bhima Jewellers LLC, one of the world’s finest jeweler with a legacy of 97 years.
Big Trunk Communications announce the appointment of Anand Kumar as the Chief Operating Officer. Anand will be based in Big Trunk’s Mumbai office and will be heading all the strategic growth functions of the organization.
The passionate and talented food blogger based out of Singapore, Aziza Ahmed has collaborated with Big Trunk Communications to manage the online presence of her blog Cooking ORNA through innovative digital marketing strategies.
Big Trunk Communications appoints Ramit Shetty to lead its Performance Marketing and Strategy division. He will contribute to building the overall marketing strategy for various brands that are handled by Big Trunk.
Ramit’s previous stint was with Wavemaker-GroupM as Business Manager.
Surviving and thriving amid the presence of large agency networks are the smaller, independent agencies, often referred to as ‘boutique agencies’. Quite often created by former employees of larger networks venturing out on their own, and sometimes by people from different professional backgrounds.
Coronavirus (COVID-19) is creating worldwide panic and fear with its alarming spread. This unprecedented situation requires us to adhere to ‘social distancing’ which currently seems to be the only viable solution. Staying confined in our homes is the best we can do for our country and community.
Two things define us at Big Trunk Communications. The first is that we are not just a digital agency. We are partners who aim to herald the digital marketing mandate for our customers. Client centricity is in our DNA. Hence, our collaboration starts when business and brand goals are defined.
Every organization will have a suite of products or services that drive revenue, business and growth. The budgets allocated for marketing the product and service to the target audience with the objective of influencing a purchase decision must be optimally consumed. The media plan entails allocation of the budgets towards marketing the product or service in the most contextual manner to the target audience.
As Coronavirus has taken the world by storm, businesses all over the globe are resorting to innovative ways and acting responsibly to prevent the spread of this infectious disease. Although we have witnessed a considerable economic loss world-wide, it is our duty as leaders and entrepreneurs to thoroughly understand the risks involved in continuing operations without taking any stern and serious measures.
When an organization that understands its core value proposition and its customer’s DNA, digital marketing enables it to bridge this gap with contextual targeting and positioning. The result is that it drives business and enhances brand value.
MUMBAI/NEW DELHI: Lunching together digitally; employees taking ownership of their work with a lot of seriousness and passion, and people getting plenty of time to be with their families… These are some of the positive outcomes of the impromptu and mostly self-imposed work-from-home system put in place by companies all over India in view of the coronavirus pandemic…
We live in a digitally-connected world. People spend over 5 hours on their smartphones every day. The number of people who own smartphones is increasing every minute. Internet penetration is almost over-arching and data is becoming cheaper with each passing day.
Every year, mobile marketing patterns evolve just like every other industry. Many of the mobile marketing patterns align with mobile app innovations.
Today the innovations of mobile devices tend towards artificial intelligence, artificial reality, the advancement of voice search, and so on.
Big Trunk Communications will be responsible for the strategic and creative execution of organic and paid digital communication for H&R Johnson India.
Big Trunk Communications has bagged the digital mandate for H&R Johnson (India).
The Mobile Marketing Association India (MMA India), in collaboration with GroupM, recently launched the third edition of ‘Mobile Marketing Ecosystem Report 2020’. According to the report, India’s Internet user base is forecast to grow at a CAGR of 10 percent from 2019 to 2023.
Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – digital campaigns. Social media is far from stagnant though, and what worked a couple of months ago may not get you the same good results today.
As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. And this is just the beginning of a whole new era.
harat Subramaniam, Managing Director, Big Trunk Communications, talks about the latest digital marketing trends in 2020. He also discusses how mobile marketing will significantly align digital marketing efforts with performance and business growth.
It was a year of significant strides in the digital advertising and marketing space and of challenges due to the economic slowdown. Voice, AR, VR, AI and content marketing were some of the buzzwords this year and the outlook for 2020 remains on similar lines.
Following a multi-agency pitch, Akshaya Motors has appointed Big Trunk Communications to handle its strategic and digital duties.
Akshaya Motors ropes in Big Trunk Communications for the digital transformation of the brand.