January 11, 2023

With the exodus of young users from Facebook, advertisers are revising their pitch

Facebook has witnessed many changes in the last few years. Its young users have declined, and revenue has nosedived and picked up.

Speaking on how Facebook advertisers can be wooed again, Akhil Nair, CEO, Big Trunk Communications says, “The two major aspects that could help drive advertisers back to Facebook are first, terms and conditions flexibility – help in doing business more easily and can attract potential…

December 16, 2022

How moment marketing can help maximize digital touchpoints?

Digitalization has become the new normal in the domain of marketing. It can be easily said that marketing has been redefined to a great extent over the past one-and-a-half decade. While digital marketing is the standard norm nowadays, brands are focusing on moment marketing to leverage or maximize digital touchpoints.

November 30, 2022

How to determine the right Digital Marketing Mix during the Festive Season?

Since the advent of digitalization, businesses across the globe are growing exponentially and digital marketing has become a valuable tool for businesses of all sizes with fins and fangs. According to Expert Market Research, the Indian digital marketing sector is poised…

November 24, 2022

Web 3.0 and the shifting dynamics of digital marketing

With Web 3.0 at the forefront, the internet is set to embrace a revolutionary evolution that will connect humans and computers in ways that we never thought were possible before. As lines between online and offline experiences….

November 21, 2022

Indian agencies’ discomfort with Twitter grows

The purpose of the campaign has a great role to play in channel selection, says Akhil Nair, CEO of Big Trunk Communications. “For a B2B client, LinkedIn might be a relevant option, while for a B2C client, platforms like Instagram, YouTube, and Facebook would be favourable. While…

November 18, 2022

Why is brand purpose more important than ever?

A brand without a purpose is like a body without a soul. For companies to mark their existence in this world full of brands, bringing up something new to the table is a definite need. It is safe to say that a brand with a purpose is expected to…

November 9, 2022

How machine learning powered campaigns are propelling business strategies?

In the modern era, driven by technology, the adoption of machine learning is proliferating among businesses. While it enables firms to solve complex problems on the back of meaningful information derived from the careful segregation of raw data, machine learning has also proved its worth in…

October 18, 2022

How to design effective lead generation campaigns?

With the changing landscape, businesses across the globe have embraced digital marketing as a tool to expand their online reach. Furthermore, it has become undeniable that in the modern-day business ecosystem, successful organizations require a large customer base and…

October 13, 2022

What not to do while working from home? CXOs weigh in

Remote working models work when there is a strong culture of mutual trust between employers and employees. It’s not a one-way game, CXOs tell Moneycontrol.

Undue advantage of WFH flexibility might result in a slowdown of the professional graph as the scope gets limited in transition, says Dinakar Menon, Business Head at digital marketing agency Big Trunk Communications.

October 11, 2022

How Digital Marketing Can Help in Increasing Consumer Engagement?

Over time, consumer behavior has been changing due to several technological advancements, situations created by the pandemic, and access to the internet on a broader level. Now, they are habitual of being catered to with quality products and services with rich experience, which keeps repeating.

September 13, 2022

Big Trunk Communications wins National Public School’s digital mandate

BigTrunk Communications has bagged the digital mandate for National Public School Banashankari (NPS).

This association aims to leverage the agency’s services to increase brand recall and carve a differentiated positioning for the school.

The agency will implement an effective digital marketing campaign…

August 8, 2022

Innovations that are defining the future of digital marketing

The advent of 4G, introduction of smartphones and an increased internet penetration heralded the early signs of transition in the Indian retail ecosystem. But, even as technology changed the buying behavior of the customers, many operating firms still remained skeptical about undergoing a digital transformation.

August 5, 2022

How to do digital marketing in the age of privacy?

Data is a crucial component of digital marketing. However, as privacy rules become more stringent, the necessity to adapt to new methods of data collection and management becomes more essential.

July 28, 2022

Big Trunk Communications wins the digital mandate for Madhur Sugar

Digital integrated marketing agency Big Trunk Communications has bagged the digigital mandate for Madhur Sugar. This collaboration aims at strategically driving and executing an effective 360…



June 30, 2022

Big Trunk Communications Wins the Digital Mandate for Attero

Big Trunk Communications, a leading digital integrated marketing agency catering to a wide spectrum of businesses has bagged the Digital Marketing rights for Attero, one of India’s leading E-Waste recycling solution providers. The recent collaboration aims at executing effective 360-degree digital marketing strategies to create more brand awareness for the company.

June 17, 2022

BigTrunk bags the digital mandate for Bhima Jewellers LLC

BigTrunk Communication, a leading digital integrated marketing agency catering to a wide spectrum of businesses, has bagged the digital mandate for Bhima Jewellers LLC, one of the world’s finest jeweler with a legacy of 97 years.

November 10, 2021

Big Trunk Communications wins the SEO mandate for Aster Labs

Big Trunk Communications has won the SEO marketing mandate for Aster Labs. As per the mandate, the agency will work closely with the diagnostic centre to help them attain their SEO marketing objectives.

November 10, 2021

Big Trunk Communications wins the SEO mandate for Aster Labs

Big Trunk Communications has bagged the SEO marketing duties for Aster Labs. The agency will work closely with the chain of diagnostic centers in India to help attain its SEO marketing objectives.

August 26, 2021

Big Trunk Communications wins the digital mandate for 2 leading brands


Big Trunk Communications has been chosen as the Digital Marketing Agency by one of India’s fastest growing Pharma companies, Oaknet Healthcare Pvt. Ltd.

April 14, 2021

Anand Kumar joins Big Trunk Communications as Chief Operating Officer

Big Trunk Communications announce the appointment of Anand Kumar as the Chief Operating Officer. Anand will be based in Big Trunk’s Mumbai office and will be heading all the strategic growth functions of the organization.

February 24, 2021

Big Trunk Communications bags digital mandate for Cooking ORNA

The passionate and talented food blogger based out of Singapore, Aziza Ahmed has collaborated with Big Trunk Communications to manage the online presence of her blog Cooking ORNA through innovative digital marketing strategies.

July 9, 2020

Ramit Shetty Joins Big Trunk Communications as Lead – Performance Marketing and Strategy

Big Trunk Communications appoints Ramit Shetty to lead its Performance Marketing and Strategy division. He will contribute to building the overall marketing strategy for various brands that are handled by Big Trunk.

Ramit’s previous stint was with Wavemaker-GroupM as Business Manager.

July 6, 2020

Jaideep Mhapsekar takes over as NCD at Big Trunk Communications

Big Trunk Communications announced the appointment of Jaideep Mhapsekar as the National Creative Director. He will be based in Big Trunk’s Mumbai office and will be heading their creative division spread across India.

April 15, 2020

The Disrupters: COVID-19 crisis has put a lot of emphasis on digital marketing

Surviving and thriving amid the presence of large agency networks are the smaller, independent agencies, often referred to as ‘boutique agencies’. Quite often created by former employees of larger networks venturing out on their own, and sometimes by people from different professional backgrounds.

April 10, 2020

Coronavirus may be the best teacher we have ever come across

Coronavirus (COVID-19) is creating worldwide panic and fear with its alarming spread. This unprecedented situation requires us to adhere to ‘social distancing’ which currently seems to be the only viable solution. Staying confined in our homes is the best we can do for our country and community.

April 3, 2020

Agency Feature: Big Trunk Communications

Two things define us at Big Trunk Communications. The first is that we are not just a digital agency. We are partners who aim to herald the digital marketing mandate for our customers. Client centricity is in our DNA. Hence, our collaboration starts when business and brand goals are defined.

March 31, 2020

How to create an effective media plan using Digital Marketing: Manek Madhusoodanan

Every organization will have a suite of products or services that drive revenue, business and growth. The budgets allocated for marketing the product and service to the target audience with the objective of influencing a purchase decision must be optimally consumed. The media plan entails allocation of the budgets towards marketing the product or service in the most contextual manner to the target audience.

March 31, 2020

‘If you continue doing a certain activity for 21 days, it becomes a habit’

As Coronavirus has taken the world by storm, businesses all over the globe are resorting to innovative ways and acting responsibly to prevent the spread of this infectious disease. Although we have witnessed a considerable economic loss world-wide, it is our duty as leaders and entrepreneurs to thoroughly understand the risks involved in continuing operations without taking any stern and serious measures.

March 27, 2020

A 6-point guide to a robust digital marketing plan

When an organization that understands its core value proposition and its customer’s DNA, digital marketing enables it to bridge this gap with contextual targeting and positioning. The result is that it drives business and enhances brand value.

March 21, 2020

The sunny side of corona outbreak

MUMBAI/NEW DELHI: Lunching together digitally; employees taking ownership of their work with a lot of seriousness and passion, and people getting plenty of time to be with their families… These are some of the positive outcomes of the impromptu and mostly self-imposed work-from-home system put in place by companies all over India in view of the coronavirus pandemic…

March 9, 2020

Micro-moments marketing: Can brand’s leverage this in-vogue marketing concept?

We live in a digitally-connected world. People spend over 5 hours on their smartphones every day. The number of people who own smartphones is increasing every minute. Internet penetration is almost over-arching and data is becoming cheaper with each passing day.

February 29, 2020

Mobile Marketing Trends 2020

Every year, mobile marketing patterns evolve just like every other industry. Many of the mobile marketing patterns align with mobile app innovations.

Today the innovations of mobile devices tend towards artificial intelligence, artificial reality, the advancement of voice search, and so on.

February 27, 2020

Big Trunk Communications bags Digital Mandate for H&R Johnson India

Big Trunk Communications will be responsible for the strategic and creative execution of organic and paid digital communication for H&R Johnson India.

Big Trunk Communications has bagged the digital mandate for H&R Johnson (India).

February 27, 2020

Prepare for rise of influence driven content, regional & voice ads, say experts

The Mobile Marketing Association India (MMA India), in collaboration with GroupM, recently launched the third edition of ‘Mobile Marketing Ecosystem Report 2020’. According to the report, India’s Internet user base is forecast to grow at a CAGR of 10 percent from 2019 to 2023.

February 21, 2020

Online video audience in India to reach 500M in 2020: Deloitte

Online video audience in India is expected to reach 500 million in 2020, reveals “Technology, Media, and Telecommunications (TMT) Predictions 2020” released by Deloitte Touche Tohmatsu India.

February 20, 2020

Key digital disruptions to watch out for in 2020

Digital technologies are disrupting every sector today. New-age digital Davids will take on the established Goliath and may even turn the tables on them. Let’s crystal gaze into a few transformations that may be unleashed.

February 15, 2020

Social media marketing trends 2020

Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – digital campaigns. Social media is far from stagnant though, and what worked a couple of months ago may not get you the same good results today.

February 10, 2020

Contextual targeting and Micro-moments marketing enabled by Voice and Video to drive Digital trends 2020

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. And this is just the beginning of a whole new era.

February 5, 2020


harat Subramaniam, Managing Director, Big Trunk Communications, talks about the latest digital marketing trends in 2020. He also discusses how mobile marketing will significantly align digital marketing efforts with performance and business growth.

February 3, 2020

Opinion: Key trends to look out for in digital marketing

Digital is increasingly becoming the most potent weapon in a CMOs arsenal. With highly curated and customized content outreach, digital marketing has empowered brands to transform customer engagement…

January 31, 2020

Bharat Subramaniam, Managing Director, Big Trunk Communications

What does Big Trunk Communications stand for?

Our vision at Big Trunk Communications is to provide nimble and agile communication prowess to our clients. The client-centric approach is engrained in our DNA.

December 24, 2019

Outlook 2020: Digital trends to watch out for in the year ahead

It was a year of significant strides in the digital advertising and marketing space and of challenges due to the economic slowdown. Voice, AR, VR, AI and content marketing were some of the buzzwords this year and the outlook for 2020 remains on similar lines.

December 10, 2019

Big Trunk Communications bags digital mandate for Akshaya Motors

Following a multi-agency pitch, Akshaya Motors has appointed Big Trunk Communications to handle its strategic and digital duties.

Akshaya Motors ropes in Big Trunk Communications for the digital transformation of the brand.

November 27, 2019

Big Trunk communications to manage digital duties for Trubore

Big Trunk Communications, a Mumbai-based independent creative digital agency, has announced that it will now be carrying out the digital duties for Trubore Piping Systems.

November 27, 2019

Big Trunk Communications to manage the digital duties for trubore

Mumbai: In its recent announcement, Big Trunk Communications, a Mumbai-based independent creative digital agency, announced that it will now be carrying out the digital duties for Trubore Piping Systems.

November 7, 2019

Big Trunk Communications appoints Praharsh Dixit as Head – Social Media

Big Trunk Communications, an award-winning, Mumbai-based independent creative digital agency, announced the appointment of Praharsh Dixit, as ‘Head – Social Media’ at its Mumbai office.