client overview


ACG is the world’s only integrated pharma manufacturing solutions company working across 4 main verticals- Capsules, Films and foils, Engineering, and Inspection. They are an end - to - end Pharmaceutical solution provider with 5+ decades of industry experience, 10 global offices with customers across 100+ countries.




Digital Media Planning & Buying

  • The client wanted to create brand awareness and sustained lead generation in the B2B sector for specific Geo's targeting CXOs of pharmacy companies, R&D managers, Purchase and Commercial Managers, Corporate Pharmacists
business solutions
  • Defined the consumer’s online behavior and accordingly strategized the leads generation activities
  • 2-fold media strategy was adopted –
  • Social Media Ad campaigns via Facebook and LinkedIn were initiated targeting specifically the CXO’s from Pharma companies

    Search Campaigns- The Researches, where the buying intention weren't immediate through Search Paid Ads
project results

Marketing qualified leads increased by


YOY from 2017

Use of innovative digital products like Polygon, rich media banners, trending on Twitter and more A first of its kind in the pharmacy industry

Quality traffic improved


YOYin chosen parameters YOY.

other projects