client overview
ACG
ACG is the world’s only integrated pharma manufacturing solutions company working across 4 main verticals- Capsules, Films and foils, Engineering, and Inspection. They are an end - to - end Pharmaceutical solution provider with 5+ decades of industry experience, 10 global offices with customers across 100+ countries.
industry
Pharma
category
Digital Media Planning & Buying
challenge
- The client wanted to create brand awareness and sustained lead generation in the B2B sector for specific Geo's targeting CXOs of pharmacy companies, R&D managers, Purchase and Commercial Managers, Corporate Pharmacists
business solutions
- Defined the consumer’s online behavior and accordingly strategized the leads generation activities
- 2-fold media strategy was adopted – Social Media Ad campaigns via Facebook and LinkedIn were initiated targeting specifically the CXO’s from Pharma companies
Search Campaigns- The Researches, where the buying intention weren't immediate through Search Paid Ads
project results
Marketing qualified leads increased by
25%
YOY from 2017
Use of innovative digital products like Polygon, rich media banners, trending on Twitter and more A first of its kind in the pharmacy industry
Quality traffic improved
50%
YOYin chosen parameters YOY.
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