client overview
akshaya motors
Akshaya Motors is the biggest authorised dealer of Mercedes Benz in South India. For 3 years consecutive years, Akshaya Motors was a leader at the national level in selling highest number of Mercedes Benz cars in a year.
industry
Automobile
category
Performance Marketing
the challenges
Post Covid-19 lockdown, the client came up with an e-commerce platform to provide no-contact car delivery to its customers.
But promoting the concept of buying a car online was a big challenge for the client. They were not sure whether people will book luxury cars online. Also, most of the traffic was dropping off, before going to the booking page.
business solutions
- We created model-wise ads and drove traffic directly to the specific product inventory page or to the lead form page to generate leads.
- Separate campaigns were created for new & pre-owned cars with the respective focus models.
- This helped in reducing the customer journey from homepage to submitting an enquiry.
- We did discovery ads on YouTube based on contextual, topic and interest targeting.
- We did Google Display Network (GDN) ads based on the premium placement, topic & interest targeting.
- Along with the performance campaign, we also boosted roadster related posts on social media to create an awareness about the concept.
project results
online car bookings went up to
15
in the first month of the campaign
a conversion of
60%
attained
online car bookings went up to
45
in three months
