client overview
cauvery ford
Cauvery Ford is an authorised leading Ford dealer from 1996, spread across South Karnataka and having multiple outlets in Bangalore.
industry
Automobile
category
Performance Marketing
challenge
- The client was facing a challenge in converting leads since most of the leads were shared among multiple competitors from the aggregator source. The objective was to generate exclusive leads for the brand Cauvery ford.
business solutions
- Created well-designed and impactful Google search and Facebook ads for lead generation.
- YouTube discovery ads were created for better brand visibility.
- We tried to take the approach of the most converted keywords to optimise the campaign, improve the lead quality and reduce the Cost per lead.
- Facebook ads were designed with TG segmentation to get relevant leads for the client.
project results
Better number of leads increased
2X
times more than the previous source
CPL reduced by
30%
as compared to the previous source
digital conversion improved by
12%
as compared to the previous source
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