client overview
discovery kids
Discovery Kids is a top-rated television channel for kids in India that airs some of the most popular cartoon shows like Furkey Boyzzz and Little Singham. It’s young India’s favourite entertainment destination and is known for its shows full of action, adventure and rib-tickling comedy sequences.
industry
Kids Entertainment Channel
category
YouTube
Campaign Name
#LSKiBigBirthdayParty
objective
- To celebrate Little Singham’s Birthday with a bang and create a buzz among his fans
- It was difficult for kids to go out and enjoy birthday parties with their friends due to Covid-19
- The aim was to execute a series of exciting online activities and allow fans to celebrate Little Singham’s birthday safety at home
business solutions
- A special Birthday Music Video was created featuring Little Singham’s friends and foes coming together for the celebration
- The buzz continued through teasers, memes and a UGC contest
- Collaborated with Kids influencers and engaged them in exciting games, challenges, cake cutting celebrations, dance activities and more
- Invited fans across India to share their special birthday wishes through email and social platforms
- On the Big Day, Little Singham’s Special Cake Cutting video was telecasted on the channel and social platforms
project results
The Little Singham Birthday Video gained
1MN+
views in 1 day
Now it has crossed
24MN+
views
The Kids Influencer Activity garnered
5.59MN
views
The Fans sent
2K+
Wishes &
1K+
Greeting Card wishes
