Discovery Kids is a top-rated television channel for kids in India that airs some of the most popular cartoon shows like furkey boyzzz and little singham. It's young India's favourite entertainment destination and is known for its shows full of action, adventure and rib-tickling comedy sequences.
Kids Entertainment Channel
YouTube Subscriber Journey
- Before the launch of Little Singham, engagement and interaction levels on the Discovery Kids India YouTube channel were low. The video views, subscribers and engagements were growing at snail’s pace.
- The challenge was to make Discovery Kids India one of the top YouTube channels in the kid's entertainment genre without resorting to any paid campaigns by generating more views, increasing the subscriber base and engagement on the channel.
- A YouTube led campaign was launched to create top of the mind recall & position Discovery Kids India as the "ONE STOP KID’s ENTERTAINMENT CHANNEL"
- The volume of show-specific keywords was tracked to create a series of video content to engage with the target audience.
- Specially edited videos were curated based on keywords which includes
- Other regular content pieces like puzzles & quiz images were included on the community tab & stories to keep users engaged.
Silver & Gold Play button from YouTube within 18 months of association with the brand
Video views increased to
in last 3 years
Video shares increased to
in last 3 years
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