client overview
h & r
johnson (india)
With a legacy of over 6 decades, H & R Johnson (India) offers various lifestyle solutions across Tiles, Sanitaryware & Bath Fittings, Engineered Marble & Quartz. They have made their mark as the leaders in this segment due to their extensive range of innovative offerings to transform lifestyles.
industry
Tiles and Building Materials
Campaign Name
#LiveFreeGermFree
Objectives
- There was a need to highlight the importance of health and hygiene in today’s times.
- A lot of customers are preferring products that ensure hygiene.
- The objective was to promote Johnson products subtly keeping the topical/ current situation in mind
business solutions
- We encouraged our audience to follow a germ-free lifestyle to experience freedom in all the activities they do.
- So, we derived the communication, #LiveFreeGermFree
- #LifeFreeGermFree is a broad campaign thought, which was used to promote all products that have Germ Free properties.
project results
increase in average post reach by
40.09%
on all platforms
