client overview

rbl bank cyclothon 2019

RBL Bank is one of India's fastest growing private sector banks currently serving over 7.8 million customers through a network of 1,616 offices across India. It offers quality banking services across various verticals such as Corporate & Institutional Banking, Commercial Banking, Retail Assets, Financial Markets and much more.

BFSI Sector

Branding

• RBL Bank employees have been taking part in a 1000 km cyclothon since past 5 years as a CSR activity to raise funds and awareness about girl child education.
• #AbManzilDurNahi was their ongoing campaign
• The challenge was to rebrand the campaign to raise maximum funds and awareness online for the second year of their digital campaign.

• Derived a new campaign thought #MujheRokeNaKoi, in sync with the theme of “Girl Child Education” for both online as well as offline promotions.
• Executed a 360-degree digital strategy with optimum use of all the social media platforms and online marketing mediums.
• Interviews of the schoolgirls whose education was sponsored by the previous year’s donations, were shared on social media platforms to create an emotional connect and raise awareness.