client overview

rbl bank cyclothon 2019

RBL Bank is one of India's fastest growing private sector banks currently serving over 7.8 million customers through a network of 1,616 offices across India. It offers quality banking services across various verticals such as Corporate & Institutional Banking, Commercial Banking, Retail Assets, Financial Markets and much more.


BFSI Sector



  • RBL Bank employees have been taking part in a 1000 km cyclothon since past 5 years as a CSR activity to raise funds and awareness about girl child education.
  • #AbManzilDurNahi was their ongoing campaign
  • The challenge was to rebrand the campaign to raise maximum funds and awareness online for the second year of their digital campaign.
business solutions
  • Derived a new campaign thought #MujheRokeNaKoi, in sync with the theme of “Girl Child Education” for both online as well as offline promotions.
  • Executed a 360-degree digital strategy with optimum use of all the social media platforms and online marketing mediums.
  • Interviews of the schoolgirls whose education was sponsored by the previous year’s donations, were shared on social media platforms to create an emotional connect and raise awareness.

digital reach increased by


as compared to previous year

engagement increased by


as compared to previous year

donations garnered increased by over


as compared to previous year