client overview
trubore
piping systems
With a legacy of over 4 decades in the Pipes and Fitting space, Trubore is a market leader in South India. It is known for its high-quality products and an ever-evolving product range that incorporates the latest technological advancements in this segment.
industry
Pipes and Fittings
Campaign Name
#StrongerThanEver
the challenges
- Plumbers, dealers and farmers seek a durable piping solution
- They look for a brand in which they can trust
- They need a one-stop solution which helps them make informed decisions for all their plumbing needs
- The objective was to create awareness about Trubore’s durable and high-quality piping solutions & increase brand consideration
business solutions
- Derived a new campaign called #StrongerThanEver to grab the interest of TG.
- Used striking communication and visuals that highlight the USP of the products.
- Pushed interesting content on social media to make the TG inquisitive to know more about the products and influence their decision-making in a positive way.
project results
engagement rate increased to
8.08%
on facebook
engagement rate on Instagram increased to
22.18%
which is higher than industry standards.
