BigTrunk
client overview

Tumcha
Amcha Jamla

Tumcha Aamcha Jamla is one of the most popular TV Series aired on Zee Marathi. The show is a bridge between modern ways to find the right life partner and respecting the traditional values in the matrimony process. They created a Matrimonial Site for the Marathi Community.

industry

Matrimonial Site

Category

Performance Marketing

the challenges
  • The challenge was to get maximum registrations on the site as it was a newly launched Marathi Matrimonial Site by Zee Marathi.
business solutions
  • A well-designed Google search campaign was run with the right combination of keywords and to-the-point text ad-copies.
  • An efficient bidding strategy was used to be on top of the competition.
  • Continuous monitoring of competition activity was done and counter campaigns were created to stay ahead in the race.
project results

Generated

4X

clicks than the expected deliverables.

Attained a conversion rate of

13.84%

compared to previous month

organic reach increased by

46%

than the planned numbers