client overview
Tumcha
Amcha Jamla
Tumcha Aamcha Jamla is one of the most popular TV Series aired on Zee Marathi. The show is a bridge between modern ways to find the right life partner and respecting the traditional values in the matrimony process. They created a Matrimonial Site for the Marathi Community.
industry
Matrimonial Site
Category
Performance Marketing
the challenges
- The challenge was to get maximum registrations on the site as it was a newly launched Marathi Matrimonial Site by Zee Marathi.
business solutions
- A well-designed Google search campaign was run with the right combination of keywords and to-the-point text ad-copies.
- An efficient bidding strategy was used to be on top of the competition.
- Continuous monitoring of competition activity was done and counter campaigns were created to stay ahead in the race.
project results
Generated
4X
clicks than the expected deliverables.
Attained a conversion rate of
13.84%
compared to previous month
organic reach increased by
46%
than the planned numbers
