Remarketing and Retargeting sound very similar, which is why they are commonly used interchangeably in the world of digital marketing. However, there are key differences between the two, although the objective of both these strategies is common, which is reaching out to customers who have already shown interest in your brand. Understanding how remarketing and retargeting work differently can help you make informed decisions to ensure that your campaign meets your marketing objectives effectively.
Remarketing is an umbrella strategy that helps marketers to reach out to customers who have already interacted with your brand in some or the other way during their consumer journey. These specific customers can be identified as those who visited your website, subscribed to your email list, or purchased your product online. By using effective remarketing techniques, marketers can drive consideration for brands, while consumers continue exploring different options.
Types of remarketing strategies
Email marketing is one of the most popular ways of remarketing. Brands can make use of their email database of customers who have shown interest by submitting their details. Via Email Marketing, marketers can send personalized messages highlighting specific products or promotions based on customer profiling. For example, if a customer has recently visited your website to know about a particular product, you can shoot an email that contains additional information along with a discount code about the same product they were researching on your website.
Display ads are another method that can be used for your remarketing strategy. Cookies are placed in the browsers of visitors who check out your website. Using these cookies, you can run targeted ads when the same visitor checks out other websites or social media platforms. At BigTrunk we offer Social media marketing Services in Mumbai that can help you create relevant conversations around your brand and reach out to customers via remarketing when you need to. It works effectively when you want to close a sale. For example, you can retarget the same ads to a visitor on different websites and lure him/her to consider your product or service.
How to make your Remarketing Strategy more effective
You can take it a notch higher with the help of dynamic remarketing showing ads that have products or services that customers viewed on your website or app. You can also use SEM to enhance your remarketing strategy. You can show ads to visitors who have left your website and are still searching for related products or services on search engines. Video Remarketing is another technique using which you can show ads to customers who have already interacted with your video content. You can also upload contact lists of customers and target them when they are signed into Google, and show them ads across various Google products. BigTrunk offers a variety of remarketing services including PPC marketing services in Mumbai, which will help you reach your deserved numbers.
What is Retargeting?
Retargeting, on the other hand, is a subset of remarketing that is used to reach out to customers who have shown an interest in your products or services but have not yet completed a purchase. Retargeting is often done through display ads, and the goal is to remind the customer of their interest and encourage them to return and make a purchase. Consumer behaviour is also tracked while retargeting these ads.
The main difference between remarketing and retargeting is the level of specificity. Remarketing is a broader approach that is designed to reach all customers who have interacted with your business in some way, whereas retargeting is a more targeted approach that is specifically focused on reaching customers who have shown an interest in your products or services but have not yet made a purchase.
In conclusion, both remarketing and retargeting are powerful strategies for reaching customers who have already shown an interest in your products or services. However, the right approach depends on your specific business goals and marketing objectives. If your goal is to keep your business top-of-mind with customers and encourage them to make a purchase, then remarketing may be the right approach. If your goal is to reach customers who have shown an interest in your products or services but have not yet made a purchase, then retargeting may be the better choice. By understanding the differences between these strategies, you can choose the right approach for your business and maximize the return on your marketing investment.