Types Of SEO In Digital Marketing

  • December 27, 2022
  • 7 Mins Read

The process of optimizing and making your website more noticeable in Google search results for relevant keywords or search phrases is known as SEO, or search engine optimization. SEO supports in naturally increasing website traffic. When spending for a service or product online, customers are more likely to choose one of the top 10 results from a search engine result page. The top 10 results are chosen because they are trustworthy, relevant, more authoritative and fully SEO optimized.

Here are 12 different types of SEO that exist, and they all work to improve a website’s position on search engine result pages.

White-Hat SEO

When someone uses the term “white-hat SEO,” they are mentioning the SEO techniques that are compliant with Google and other main search engines’ rules and conditions. While maintaining the integrity of your website in agreement with the terms of service of the search engine, white-hat SEO raises your search engine rating on the SERPs. White-hat SEO is one of the main types of SEO

The finest method to shape a successful website is to use the white-hat SEO method. Before you use this method, go by the following SEO guidelines.

Use descriptive, keyword-rich meta tags.

Provide the website’s visitors with high-quality services and content

Make your website simple to use.


Black-Hat SEO

To rank better in Google’s search results, black-hat SEO takes advantage of the company’s search algorithm’s flaws. To rank greater in search engine results, spammy or paid link-building tactics, keyword stuffing, cloaking, etc. are used. These methods produce results right away, but if Google learns about them, they may have a harmful effect on your website. So, it’s recommended to stay away from black hat SEO.

Gray-Hat SEO

It’s a SEO strategy that falls in between black-hat and white-hat SEO. Gray-hat SEO tactics consist of ambiguous phrases and situations that surround them. But using illegitimate SEO tactics might result in the blacklisting of your website. Or to put it another way, it’s still unclear what information or content you publish in accordance with Gray-hat SEO.

On-Page SEO

Through the process of on-page SEO, title tags, internal links, HTML code, URLs, images, and many other on-page elements are all optimized for web pages to increase rankings and improve user experience. On-page SEO elements include

Writing content that is educational, pertinent, and interesting for your website’s visitors while making it search engine friendly

Using HTML tags to highlight key passages, and checking for broken links or duplicate content

Reducing the size of photo files

Creating simple and concise URLs for several sites.

Off-Page SEO

All that you do to advertise your website outside of Google’s search engine results pages is recognized as off-page SEO. It comprises collecting high-quality social media advertising, positive customer feedback from online forums, and referrals from trustworthy websites working in your niche.

Technical SEO

Making it simpler for Google’s bots to appropriately crawl, understand, and index the pages on your website is the key goal of technical SEO. You can use a few techniques to help web spiders categorize and filter your pages depending on their content, like making your website mobile-friendly and creating a thorough XML sitemap.

International SEO

International SEO benefits your website and helps it receive more organic traffic from other nations and languages. You must contemplate the cultural context of your target market if you want to succeed with international SEO, and you must give them the opportunity to transact in their preferred language and currency. The set-up of dates and times must match where they are registered. This is one of the types of SEO widely used by global brands.

Local SEO

Local SEO strategy, which increases the company’s visibility in Google’s local search results, is one of the most important types of SEO for local firms. Local SEO helps businesses engage with local audiences by analyzing their search behavior across trillions of results. If you employ local SEO strategies, your small business has a chance to appear higher in search results and the neighborhood map pack.

SEO content

Another term on the list of types of search engine optimization is content SEO. It refers to creating original content, whether it be writing, images, or videos, to organize your website and improve it in the SERPs. Three aspects need to be measured when working with content SEOs: site architecture, copywriting, and keyword strategy. Since your website won’t show up in search results without high-quality content, it is essential to find a balance between the three.

Mobile SEO

The practice of mobile SEO involves making a website as search-engine-friendly as possible while simultaneously making sure that it can be seen correctly on mobile and tablet devices.   A user might never reconsider a brand again if it gives him/her a bad mobile User experience. If you want your customers to have a memorable browsing experience, you must use a different type of SEO, i.e., Mobile SEO. Make sure that your site’s layout, organization, and page loading speed don’t influence the choices of mobile users.

E-commerce SEO 

SEO for e-commerce is one of the best ways to increase traffic from paid search, that too at a much less cost. When someone searches for your product or service on your website it helps the site rank higher.

Your website must be listed in the SERPs to keep access to qualified and potential e-commerce customers. If the competitors’ research, emphasis on homepage SEO, and website architecture are done appropriately, eCommerce SEO may optimize your website to increase traffic and boost search volumes.

Negative SEO

Today’s SEO tactics include the repulsive and immoral practice of negative SEO. Negative SEO intentions bring down the search ranks of your opponent’s so that you can surpass them or outrank them. Bad SEO practices include stealing into someone’s website, building suspiciously many low-quality links to it, posting unfavorable comments or reviews about them on multiple discussion groups and blogs, etc. Getting caught engaging in unethical SEO might result in several legal problems.

By now you must have got an overview about the types of SEO that brands can opt for, depending on the requirements. At Bigtrunk we follow the best practices and combinations to ensure better outcomes and results. Get in touch with our SEO experts to know how we can help your brand improve its search rankings.

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