They say a picture can speak a thousand words. If that’s true, then it would be like a fair extended thought to say that a video is basically, pictures in motion, and so, a video has the power to speak a million words for sure. Yes, Instagram as a social platform was introduced to cash in on the magic of the moment through pictures initially. But slowly, with the growing demand for video content, it has shifted to longer video formats such as IGTV. Being one of the favourite social platforms for the youth across the globe, it would only be fair to say that this was on the cards.
With the popularity of new-age content formats and the emergence of trendier video-based platforms, Instagram basically upped the ante with the latest potent weapon in their armoury of exciting Insta features – Instagram Reels.
So, what’s this new kid in town like? It’s basically a feature that gives users a chance to upload 15 or 30-second videos on loop and dub it with music or videos from the library. The best part is that the videos keep playing in a loop until the user actually scrolls away from the video. When used wisely, brands can explore opportunities to create interesting viral content. It can also be used to increase brand recognition by connecting with your target audience with relevant content. Now let’s look at a few tips that can help brands use Insta Reels more effectively.
Share your brand story
Insta Reel videos look more authentic and less sales-driven. If you want to say something about your brand in a way that doesn’t look too pushy, then Reels is the way to go!
Bring in exclusive deals
If Sales is on your mind, then you can offer exclusive discounts to your Reels Viewers. You also have the option to tag your products along with your video, so your customers know where to use their promo codes and how to shop for your products online.
Work-in-progress and behind-the-scenes videos
Instagram Reels can be used in an interesting way to share a project that’s work on progress, or an artwork that’s in the making. This creates curiosity among the audience and there is an instant brand recall when you share something about your completed project or product. Giving your audience this kind of a sneak-peek will make them feel that they are a part of your exclusive group. You can also share funny behind-the-scenes videos to tell your audience what actually went into the making of your masterpiece.
Bring in the human element
People connect with people more than the brands or identities they love. So, Reels can be used to give a face or personality to your brand by introducing someone from your team or by sharing how work is like at your place.
Explore interesting video content
Reels can also be useful for sharing cool DIY videos and product information in a captivating way. You can educate your audience on how to use a particular product or the steps involved in using your services. This is far more effective than putting up textual content, as with videos, it becomes much easier to comprehend instructions.
Make some noise
Since Reels play on loop, it can be used to create a buzz around a special kind of announcement about your brand. For example, if you are planning to start an online contest or are thinking to give special discounts on your products, or are on the verge of launching a new product, Reels can catch the attention of your audience and deliver better results in terms of engagement and sales.
Go beyond mere numbers
When it comes to social media and Instagram marketing, some results are not measurable or tangible. You can strike the right chords in your audience’s heart to make them love you more. Simple videos that don’t necessarily talk about your product/service, but simply share positivity or humour can also make a big difference to increase brand recall. For example, you remember brands for the fresh, unique or funny content they share on their social handles.
All in all, even though Reels is a recent addition to the huge stack of Insta features, it has become extremely popular among gen-z and millennials. Most Instagram users upload a whole lot of Reels on their pages, which is why it becomes even more important for brands to jump on the bandwagon and make the most of this impressive feature for connecting with audiences at a deeper level.