The motto behind every human invention has always been to expand the boundaries of comfort in our lives. Over recent years, technology has majorly evolved in the form of laptops, touch screens, and wireless earbuds.
One of the most recent forms of Artificial Intelligence gaining traction is voice technology. Because when you can have your phone perform several tasks by simply speaking to it, why strain your fingers?
A recent study revealed that 71 percent of users prefer Voice Search over typing. With voice assistants like Siri, Alexa, Cortana, Bixby, and Google Assistant, it is only fair to say that voice search is the future of SEO. Having said that, this also calls for businesses to optimize their website for voice search.
Amongst the above-mentioned voice assistants, Google Assistant is the most used voice search AI by people. Hence your website needs to be primarily optimized for google voice searches.
So here are 10 Ways to Optimize Your Site for Voice Search:
The popularity of long-tail keywords has surely fluctuated over the years and is now back in the limelight due to the growing demand for voice search. It is crucial to target long-tail keywords for your site because users feed a longer string of words into the voice search engine for their queries. Using long-tail keywords allows you to optimize your website accordingly and increases your chances to rank higher in the SERPs.
When using voice search, it is common for the speaker to ask questions starting with what, where, why, how, and when compared to typed searches, which are just the title of the search and might consist of fewer words. Hence, you should include these questions in your content to gain higher page rankings.
Generating voice search-friendly content is a crucial part of an SEO strategy to rank better for voice search queries. Your content should be easy-to-read, comprehensive, and in a conversational tone. This way when the answer is spoken by the voice assistant, it is easier to understand, making your content user-friendly.
A lot of the time, voice searches are used for questions like “restaurants near me,” “how close the nearest library is,” or “what’s the best thing to eat at [add local restaurant’s name]”. Such queries allow you to capitalize on local content and optimize your website in a way that helps you derive more traction toward your business from the locals.
One of the best ways to feature your website on the top pages is to include questions relevant to your site in the FAQ section. That way, when someone does a voice search using a question that exists as content within your FAQs, it increases your website’s chances of popping up within the top searches.
When a user conducts a voice search, most of the time they will be provided data from a featured snippet that directly answers their queries. Your aim should be to make your content relevant and optimized for voice searches so that your website is featured in the snippets. As this will help drive a lot of traffic toward your site.
Most voice searches are done through mobiles as it is more convenient to do so. Hence, for your site to be apt for voice SEO, it must be mobile-friendly!
It is crucial to generate more local content as that is what people usually use voice search for. Hence, you need to claim your business on Google, as it serves as a powerful tool not just in optimizing your site for voice searches but also acts as an SEO tool for your Google Business and is free of cost.
People using voice search on their smartphones are looking for quick solutions on-the-go. If the loading speed of your webpage takes more than 3-5 seconds, the user will move on to the next relevant website. Make sure to optimize your website for Core Web Vitals.
The ultimate goal of every business service is to ensure that customers have a good and convenient experience. When it comes to voice searches, user experience is the defining factor, as an unfavorable experience will lead to a loss of customers. This means your website needs to be mobile-friendly and fast, and its HTTPs need to be secured.
The above pointers cover all the vital areas of improvement that one needs to incorporate to optimize their business website for voice search engines. Voice search can be deemed as the future of SEO as it perfectly caters to the fast-paced lifestyle of 21st-century tech users. And hence, is turning into a mandate for all major businesses.