So, tell us who is your target audience? Help us know a little more about them. Their likes, preferences, patterns of digital interaction? What devices do they use? What channels do they frequent?. the questions go on and this is what a carefully curated session with our clients sounds like. It helps us to understand their vision, goals and expected results.
For us at Big Trunk Digital Media Planning and Buying begins much before the actual planning or buying. We socialize with our customer and engage in a formal workshop until the values of their brand and the essence of their customers are ingrained in us
This is followed by the Planning Process. Before reaching this phase, our team acquires an in-depth understanding of the brand we serve and its end customers. A dipstick to validate multiple hypoth esis about the brand's customers leads us to gutting-edge insights about the end-customers, their device mix, channel preferences, content consumption patterns, preferred browsing times, average time spent on digital devices, demo graphic attributes etc. Empowered with these spe cific insights in their arsenal, our team digs into our own armoury of past experiences and learnings to create a comprehensive and performance oriented marketing plan.
At Big Trunk, we consider ourselves to be the cus todians of their digital marketing budget and we believe, it is our duty to use it wisely to attain de sired results. Hence, the channel mix and the cre ative amalgamate into one team to create the most robust omnichannel experience for customers. We are confident that this Experience will not only grab eyeballs but seep into the mindshare and the psyche of the customers and accelerate in tended results.